Scope of Work
Overview
KamiFoods is one of the UAE’s leading sources of premium Japanese seafood, supplying restaurants, retailers, and home chefs with products that meet world-class quality standards.
The brand needed a digital ecosystem that matched its reputation — fast, trustworthy, beautifully structured, and capable of handling both B2B and B2C orders at scale.
We positioned KamiFoods as a modern ecommerce powerhouse with a clean interface, an authentic brand voice, and a product experience that feels as refined as the food they sell.
The Design Thinking Approach
Our journey with KamiFoods started with a complete digital strategy overhaul. The goal was simple: build an ecommerce platform that captures the elegance of Japanese cuisine while giving users a smooth, intuitive buying experience.
Brand Positioning
We refined KamiFoods into a premium, authentic, and dependable seafood brand. The tone had to feel clean and assured — a mix of modern ecommerce clarity and Japanese-inspired minimalism.
Ecommerce Development
The website was engineered as a performance-focused ecommerce platform with:
* A scalable product architecture supporting 300+ SKUs
* Dual-mode buying (B2B bulk + B2C retail)
* Product filters for cut type, origin, category, and freshness level
* High-quality product imagery
* A clean UI with smooth navigation
* Built-in offers, subscription options, and wholesale pricing logic
* Multi-step checkout optimized for conversion
Every element was built to reduce friction and help customers make confident purchase decisions.
Content & Product Strategy
We created a full content system that highlights:
* Origin stories
* Handling and storage tips
* Cooking methods
* Nutritional details
* Chef-friendly descriptions for B2B buyers
This made each product feel alive — not just a listing, but a trusted ingredient source.
Marketing & Automation
To boost reach and retention, we set up:
* SEO-focused category and product pages
* Email automation flows
* CRM integration for B2B enquiry handling
* Targeted ads for top-performing products
* Retargeting for abandoned carts
The engine was built to turn curiosity into first-time orders, and first-time orders into loyal customers.
Impact & Value
KamiFoods emerged as a benchmark ecommerce brand in the UAE’s specialty food sector.
Key outcomes include:
* A premium, modern digital identity
* Strong product discovery through structured categories
* Faster order processing for restaurants and bulk buyers
* Higher organic traffic via SEO
* A unified B2B + B2C buying experience
* Increased customer trust and repeat purchase rates
KamiFoods now stands as one of the most complete seafood ecommerce ecosystems in the region — blending authenticity, technology, and culinary storytelling.
BigsoftX Expertise
This project showcases the full strength of BigsoftX — merging ecommerce design, platform engineering, SEO architecture, branding clarity, and marketing automation into a single, scalable ecosystem.
For KamiFoods, we didn’t just build an online store.
We built a digital marketplace that celebrates Japanese seafood with precision, elegance, and an experience crafted for both everyday cooks and professional chefs.